I always answer anyone who ask me “how to choose a great domain” with this answer “choosing a domain is like asking for the street location”.

They always wonder why and ask for explanation about this analogy

Ok. Today I want to share this analogy with you.

I was meeting friends yesterday, talking about setting up a great online business. Basically, it is an online store which has the ability to recognize the clients and automatically record their preferences.

So next time when the client login again, the site will serve the product based on this preferences.

She asked me how to get online. I of course told her to buy domain as the first step.

Then she ask me again, how to get a great domain. I simply told exactly the same as the above sentences. I told her that if she wanted to buy a house, then she had to know the location.

Location means the street and number. Therefore she could know if it worth.

But, when she wanted to buy a store, she need to check the location. She had to choose the right location for the store. Which means, her store had to be located right into the market hotspot.

It is the same as buying a web domain. First, you have to buy the right domain for your need.

Do not ever buy a .org domain for an online store. It is wrong. If you are intend to sell something, you have to get a commercial domain which is .com of course.

Now, what is the combination of words that form a great domain?

To answer this, you have to do a research about you business and your competitor, in case you want to build an online store.

First you should search in Google  search box about your business main keyword. Then analyze the result, do they already use your keyword or not.

The other way is to enter the domain you want in the domain seller website. The point is always use the right keyword for your site and let your domain express your site content.

Because your site domain always build a brand perception and attract people to see what is inside.